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Western Leaf Electronics Product Selected a Must-Have at Gitex, 2014

A new button-less product developed for Android devices by an industry leader in providing user-focused products has been singled out as one of the top products at one of the world’s most influential consumer IT and electronics sales extravaganza in the Middle East.

Calgary, AB (PRWEB) December 26, 2014

Representatives with Western Leaf Electronics ( announced today that their new button-less Frenzy Controller for Android devices was selected as one of the top five must-have products at Gitex, 2014.

“We’re very excited and honored to be selected into this elite class,” said Mark Ataya, CEO of Western Leaf.

GITEX, organized by Dubai World Trade Centre, is the largest and one of the most influential consumer IT and electronics sales extravaganza in the Middle East.

The eight-day event, which took placed Sept. 27-Oct. 4, featured more than 30,000 products with product launches, exclusive deals and bundled offers from the region’s power retailers, including E-Max, E-City, Jacky’s Electronics, Jumbo Electronics and Sharaf DG.

Ataya explained that The Frenzy Controller is designed to perfectly fit in the palm of the hand and allows the user to control their Android devices using gestures (touch, long press, swipe, drag, double touch, pinch and other touch gestures) and gravity motion sensors (that allow you to control the pointer on the screen).

“It has no buttons to click, and each gesture is crafted to be as natural and instinctive as possible based on direct user input,” Ataya stressed, before adding that Frenzy Controller is the first visceral product in the market to combine both gravity and gestured based controls together for a more seamless experience.

“This controller perfectly simulates the way you use your mobile device on a larger screen,” Ataya said.
The company spokesman went on to point out that the ergonomics of the controller are designed in a way to make it comfortably fit the center of the palm, while keeping the fingers and wrist free for gestures and movements. Just like a TV remote users can sit on their couches and control their Android phones or tablets on big screens (TVs, projectors). Popular uses include going through media libraries, browsing the internet, watching videos, using apps or playing games.

The Frenzy Controller is available for purchase on Amazon and through the official Western Leaf website. Sample requests and other press queries can be sent to media(at)wleaf(dot)com.

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About Western Leaf Electronics
Western Leaf Electronics, Inc. ( began with the sole mission of providing user-focused products, instead of blindly following ephemeral technology trends or competitive pricing models. Their vision is to create products that truly enhance our lives and allow us to express our unique individuality and intelligence. Through years of research and consumer feedback, they have launched their initial product-line of tablets, headphones and smart-phones. The company was established in 2003 in Toronto, Ontario (Canada) and opened an office in Houston, TX (USA) in 2010, followed by a branch office in Dubai (UAE) in 2013. Additional company updates and new product information can be found on their blog at